All posts by axtria

About axtria

Axtria is a decision science company providing predictive analytics and big data software and services for Sales, Marketing and Risk Management to global companies. Please visit us at

Axtria Whitepaper: Econometric Analysis of Biopharmaceutical Transfer Pricing

The shift to commercializing specialty medicines, where market performance will be predicated on the demonstration and delivery of scientific evidence, will mean the importance of intangible assets like intellectual property (IP) will be fundamental to future biopharmaceutical financial success. The global nature and internal structure of biopharmaceutical multinational corporations (MNCs) means that the location of commercialization is often different from where IP is developed. Therefore, understanding the financial implications of transfer pricing caused by differentials in country corporate income tax rates can legally and significantly minimize country tax liabilities.   Learn More..


Axtria ranks in top 100 tech companies founded and managed by Indians in the U.S. | si100 2016

Axtria is extremely proud to rank in the si100 list for 2016, which is SiliconIndia’s annual listing of the top 100 technology companies founded and managed by Indians in the U.S. Over the years, si100 has become the default standard for business ranking of companies in various industries and the 2016 list marks the 19th edition of si100.

The top 100 were chosen based on long-term visibility, sustained growth, business focus, profitability, and employee value-creation.  A distinguished panel comprising of accomplished Indian CEOs and CIOs of public companies, VCs, analysts, founders of other VC funded companies, including SiliconIndia’s editorial board finalized the list. si100 not only represents the continuing rise and glory of Indian entrepreneurship in high-tech but also recognizes companies impacting the marketplace.

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Answers to Important Territory Alignment Questions

Do you approach answering questions on your territory alignment issues like the blind squirrel? Flukes will not get you the sustained business success given the highly complex life sciences environment that now confronts senior executives and operational leaders. With an ultimate goal of making the life sciences companies better and smarter in an increasingly complex world, we have written this white paper which provides concise answers to key questions on sales operation process that links sales force strategy outcomes to execution in the field – territory alignment.

Get your copy of the whitepaper to learn more.

Driver Score – Quantifying Your Moves

With the advancements in the field of science and technology, more and more appliances have integrated systems capable of storing and reporting streams of data. Under the field of telematics, various devices are being used to extract, store and transform information related to vehicles and their usage. The data provided by these devices also contains information regarding various aspects of the driver including the driving patterns.

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Table Size Optimization For Small Datasets In Amazon Redshift

Amazon Redshift is a fast, fully managed, petabyte-scale Data Warehouse (DWH) solution. It is a columnar Database and facilitates massive parallel processing (MPP). In any DWH solution, we always have facts, Dimensions, Xref, etc. types of datasets which vary significantly in size. Hence, It is not wise to use default redshift setting for all sizes of datasets.

To design an efficient redshift based DWH solution one need to be aware of various Static and dynamic variables which control the size and performance of the environment.

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The Axtria 5 Step Guide to learn about best practices for Incentive Compensation management

When it comes to running a sales team, the Incentive Compensation Program is probably the most powerful weapon you have in the arsenal. A well designed IC plan holds the keys to aligning sales efforts across the organization and executing your strategy.

Over the past year we have worked with over 50 leading pharmaceutical companies in the commercial operations space with the majority of interactions at the VP and director level. Based on these engagements and our learnings we have created this strategic 5 step guide for senior commercial executives on how to incentivize for continued success.

Get your copy of incentive compensation guide “The Axtria 5 Step Guide: Incentivize for Success” and learn about the best practices for incentive compensation management.

Axtria SalesIQ(TM) – Sales Planning and Operations


Axtria SalesIQ™ is leading sales operations platform for life sciences industry. Developed on, this cloud-based platform supports the pharma sales planning and operations, including deployment, targeting and performance management with real-time insights. It integrates sales force deployment decision process, from strategy – to tactics – to operations, and provides an end-to-end solution for sales management to control the effectiveness and efficiency of the sales force.

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Application of diagnostic test data in Oncology


Targeted therapies have generated great interest amongst pharmaceutical manufacturers and several products are currently being commercialized. With the advent of advanced data sources provided by companies who perform these diagnostic tests, it becomes more critical pharmaceutical manufacturers to enhance their understanding of diagnosis, testing, and treatment behaviors while building capabilities around the targeted therapies with accurate forecasting. The diagnostic testing data provided by the laboratories helps in evaluating the overall genetic testing landscape ranging from academic to commercial laboratories and make commercial recommendations around forecasting and localized decision making.

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